1. Failure To Use A Social Schedule
Planning your posts in advance, by choosing what content will be posted on which platform at what time, means no more stressful content hunts to find something to post TODAY. You can even queue up posts in advance saving you time and allowing peace of mind.
2. Using The Same Plan For All Platforms
Social platforms vary so much in post life span (how long it takes for your post to be buried under newer posts) and newsfeed algorithms, so using the same plan for all accounts is a huge mistake! For example Facebook posts that get little to no reach or engagement can reduce reach and engagement on other posts by telling Facebook your page’s posts aren’t interesting. A Facebook posts life span can be as long as days. So you want to be careful how often you post as over posting and recycling content too much can annoy your following. Tweets have a life span of roughly 20 minutes so you can tweet much more often and even repeat content.
3. Ignoring Optimal Posting Times
Failing to post at the most opportune times is a far too common mistake. This means posting whenever you feel like it instead of at the times your audience is online and ready for your content. With platform tools like Facebook Insights giving us lots of information on when our audiences are online there really is no excuse for posting at bad times. There are many tools to help you do this like platforms own analytics and Buffer’s Optimal Timing tool.
4. Favouring Promotion Over Content
Social media can be a great way to reach customers but if all your posts are just promotion you risk annoying your followers instead of converting them into customers. Instead use great content to engage your followers and show authority in your industry. It’s also a great way to share the voice and beliefs of your company. If you create or curate interesting relevant content your followers will thank you for it by engaging. The general rule for keeping your accounts followable is 80% content and 20% promotion.
5. Buying Likes Instead Of Earning Them
Paying for followers is one of the biggest mistakes you can make on social media. All likes and followers are not created equal. Having followers that choose to follow you because they’re interested in your brand or company means having access to interested potential customers, bought likes/followers are unlikely to be customers and are often fake accounts. Large fake followings lower your engagement score (the % of followers that engage with your content) making your content look bad which on platforms like Facebook can mean reduced reach to followers for all posts. If you were to instead spend that money on ads or investing in content instead of buying likes you can grow an audience that is far more likely to turn into actual customers.
6. Ignoring Ads
Facebook ads, even with a small budget, are truly worth it when done right. Just a $10 budget can help you reach well-targeted potential customers. Although many platforms are offering paid services they’re not all created equal so be sure to do your research before beginning a campaign.
7. Poor Hashtag Habits
On platforms like Instagram and Twitter hashtags are how new followers find you, so be sure to use them and use them well. Research hashtags by seeing how many results they have when searched on each platform you’re using and check out the tags being used by successful accounts in your industry. On Twitter it’s best to stick to just a few key hashtags at the end of your tweet where as on Instagram you’re allowed up to 30 hashtags and they’ll be hidden by a “read more” button after roughly 170 characters so you don’t have to worry about lots of hashtags bulking up your perfectly worded caption.
Effective use of social media can help a business grow, provide great customer service, and provide insights on customers. Make sure to avoid the 7 Deadly Sins of Social Media to make the most of your brands social presence.